How To Adopt CoSchedule With This Simple Change Management Process

The most effective method to Adopt With This Simple Change Management Process Chances are you’ve been dealing with your undertakings, crusades, work processes, group correspondence, announcing, and more in non-advertising devices. Furthermore, you’ve got spreadsheets for quite a long time. So. Many. Spreadsheets. You’ve been overloaded with single-arrangement instruments that do one thing†¦ yet they don’t integrate†¦ ⠝Å" You use Asana or Wrike for venture the executives. ⠝Å" You’ve got Hootsuite or SproutSocial for social distributing. ⠝Å" You’ve got Google schedule, docs, or a spreadsheet for your article schedule. ⠝Å" And obviously unending email strings. We call this â€Å"Makeshift Marketing† and this is the difficult advertisers like you face each day. Luckily, it’s likewise the difficult that explains.  ^^^ does this look recognizable? It’s an ideal visual of Makeshift Marketing. Thus, if you’re stuck sitting around, missing cutoff times, and without perceivability into ALL of your promoting details†¦ it’s time for . Why is seeing it across the board place significant? Advertisers who sort out their promoting methodology AND plan are 538% more fruitful than the individuals who don’t.  Need another explanation? Advertisers who compose their procedure work process to make a versatile repeatable procedure are 466% more effective than the individuals who don’t.  Presently that you’ve picked , you will tackle every one of these issues!

Political Issue Essay Example | Topics and Well Written Essays - 1000 words

Policy driven Issue - Essay Example In view of the Cold War time frame and the vulnerabilities it brought to the American residents, the organizations guessed it was fundamental to solidify down and take control (Hoffman, 2012). To do this, they called for additional controls to the official region. The political belief system of the Americans shift on the traditional radicalism; thus, the thoughts by and large are indistinguishable. For example, a greater populace of the United States puts stock in constrained government, the ideal market, and individual opportunity. On specific events, the two significant ideological groups in the United States will in general have a disputable feeling from each other whereby one will in general shelter the privilege while the other shelter the left. There can likewise be a case wherein the issues exude in a specific gathering, for example, the Democrat party having the issue among its individuals. In America, political specialist sorts out the political belief systems regarding how they influence the political government in the nation. The progressivism and the moderates consistently speak to the two parts of the bargains circumstances in America. American radicalism sets that the state should act in order to bring the correspondence among th e residents. Customarily, the liberal bunch has been moving in the direction of the social liberties of the Americans and the minority gathering. Moderates have consistently come out more grounded in shielding the administration than the progressivism. Notwithstanding, in the late twentieth-century radicalism and conservatism in reinforcing the military status of American and as a rule, they engaged in the war. For example in 1960s, the American president, John F. Kennedy expanded the spending in order to fortify the security while Lyndon Johnson on the opposite side of the belief system assumed a critical job in Vietnam War. The American conservatism battles that the essential obligation of the

Effects of Popaganda films on World War II Essay -- essays papers

Impacts of popaganda films on WWII The impacts of film on WWII purposeful publicity Without the approach of the mode of film to wage a war of purposeful publicity both the Axis and the Allies of World War II would have thought that it was hard to accumulate as much help for their causes as they did. Firearms, tanks, and bombs were the chief weapons of World War II, however there were other, progressively unobtrusive, types of fighting also. Words, banners, and movies pursued a steady fight for the hearts and brains of the majority of the world similarly as unquestionably as military weapons connected with the adversary. Convincing the open turned into a wartime industry, nearly as significant as the assembling of slugs and planes. The two sides propelled a forceful purposeful publicity battle to arouse open help, and a portion of these nation’s premier educated people, craftsmen, and producers became warriors on that front. Purposeful publicity in the broadest sense is the method of affecting human activity by the control of portrayals. These portrayals may take the spoken, composed, pictorial, or melodic structure. Since the film utilizes every one of the four of these sorts of portrayals, a producer would appear to employ a great deal of intensity as a proselytizer. On the off chance that he so decides to utilize his capacity to its fullest potential. The basic differentiation lies in the aims of the advocate to convince a group of people to embrace the demeanor or activity the individual in question upholds. This is predominant as Hitler picked up help from his country to kill the Jewish individuals from Germany and Europe the same. He received such help by utilizing his Nazi promulgation films as a weapon of mass interruption and control of the individuals of Germany. In the event that he had not glorified the German officer as a saint, and gave patriotism in his kin, and accused the monetary issues of German for the Jewish race then he could never have had the option to achieve what he had in such a short measure of time. The most renowned Nazi purposeful publicity film is Der ewige Jude (â€Å"The Eternal Jew†). â€Å"Der Ewige Jude† was designed by Hitler’s Minister of Propaganda.It was made to legitimize the avoidance, and the eventually the annihilation, of a whole people. It portrays the Jews of Poland as degenerate, smudged, lethargic, appalling, and unreasonable: they are an outsider people which have assumed control over the world through their control of banking and business, yet which despite everything live like creatures. The narra... ...at the different methods for purposeful publicity have on the extraordinary masses, film is without question the most remarkable. The composed and verbally expressed word rely altogether upon the substance or on the passionate intrigue of the speaker, however film utilizes pictures, pictures that for a long time have been joined by sound. We realize that the effect of a message is more noteworthy on the off chance that it is less theoretical, progressively visual. That clarifies why film, with its arrangement of constantly moving pictures, must have a specific convincing power. Film is a compelling apparatus in pursuing a war. With out it, it is difficult to get the individuals to remain behind you and bolster your motivation. Without the individuals it is difficult to win a war. In this manner I feel that with out movies commitment to the purposeful publicity exertion the WWII would have been extremely, extraordinary. Catalog â€Å"Der exige Jude†: Quellenkritische Analyze eines antisemititschen Propagandaf ilms, Institute Fur Wissenschaftlichen Film, Gottingen, 1995,p.134 Ellul, Jacques, Propaganda: The Formation of Men’s Attitudes. New York: Alfred A. Knoph, 1965. Hippler, Fritz, â€Å"Der Film als Waffe,† Unser Wille und Weg, 7(1937), pp.21-23. â€Å"Propaganda,† Microsoft Encarta Online Encyclopedia 2000.

Law School Admissions Deciding whether to retake the LSAT

Ah, the LSAT. That dreaded rite of passage. The most important piece in the law school puzzle. And those Logic Games! Who cares if Train C pulled in at 1pm before Train D! But, alas, it is the kicker for securing top law school admissions, so it must be taken seriously. Here are some questions to ask yourself when deciding whether to retake: 1. How does my score compare to my practice tests? Most people go down a little bit on the actual test compared to their best practice tests. This makes sense – people too often fail to fully simulate actual testing conditions, you are often exposed to practice questions multiple times when studying, and test day anxiety is a real thing. If you scored considerably lower on your actual exams than on repeated (emphasis on repeated) practice exams, this is a good reason to think about retaking. The more practice exams you’ve taken (with five sections, under completely real testing conditions), the better sense you have of what score you could actually get. 2. Was the test day my best day or worst day? If you walked into that test and walked out feeling phenomenal, that is a reason not to re-take. You studied, you had a great test day, now work with what you’ve got. If it was your worst day (e.g., I panicked on the first logic game, the experimental section threw me off, I gave up midway through), this is a reason to think about retaking. Talk to your LSAT tutor about strategies for making sure these worst-case test day scenarios don’t happen on round two. 3. What scores do you need for your target schools? Work with your JD admissions coach to make your school list, and think about the LSAT alongside the rest of your application. How strong is your GPA? Do you have a target set of schools in mind? If your score is competitive for the schools you are interested in, and you really can’t imagine taking the LSAT again, that weighs against a retake. 4. Are you shooting for the tippy top schools (i.e. Top 7ish)? If you are shooting for the tippy top schools and you didn’t break 173, I almost always suggest retaking, unless your practice exams were decidedly lower. It is a myth that they don’t like to see people having taken it twice – in fact, the opposite is true. They think it shows a commitment to the test (sadistic, I know). If you have the gas mileage to do it again, and don’t think your score will go down, it almost always makes sense to re-take. 5. What kind of bandwidth do you have? If the LSAT was truly miserable for you, and you dreaded every moment of studying, this is a good reason to call it. You don’t want to make yourself miserable and distract from the other important elements of the application. But if you have it in you, and really believe you could do better, that certainly makes a retake more viable. 6. What is your timeline? If you took the December test, most schools (Yale being a notable exception) don’t allow you to take the February sitting. If you took the September exam, you might think about sending your application in, and attaching a short supplemental note telling them that you are retaking the LSAT and will be sending that score in when it arrives. This might delay when you hear back, but will put you in the â€Å"applied early in the process† pool. Basically, the more distance you have between your first take and the fall you’re applying, the easier it is to retake. This blog post is part of a series on law school admissions. You can read Jimmy's previous post here: Law School Admissions: Deciding on the diversity statement. Whether you’re just beginning on this race, or whether you just need a final push to get you over the finish line, your LSAT tutor will design a customized road map that will take you through every aspect of the application process, covering LSAT preparation, recommendations, the personal statement, addenda, and anything else that you need. Applicants who follow our structured approach find that they are less stressed out and more successful. ; Applying to law school this year? Check out some of our previous blog posts below! How to maximize your chances of an excellent law school recommendation letter Don’t forget: the LSAT is a performance-driven test Is Law School Right for Me?

Greek Mythology Greek Gods And Goddesses - 1577 Words

Greek Mythology In my research I have learned an addition of facts and stories about Greek mythology. Like how â€Å"the Pegasus and Chrysor came from the blood of Medusa’s head after Perseus cut it off† (Greek Mythology). Or how the â€Å"Amazonian group of warriors was all females† (Greek Mythology). The more that I have research about my topic the more fascinating and interesting it becomes. I hope that everyone will further their research and knowledge on this topic whether it’s reading a book, researching on the Internet, or even just watching a movie. In this paragraph will be information on Greek Gods and Goddesses. There was a governing body for the Grecians. This mythological group was very important. They were usually the reason for war and many believed that they were so superior that they would bring disease and death upon others that they dislike or the people that would try to out shine them. They were called The Olympians. There were twelve Olympians, however before I name them there actually were 13, but Hestia gave up her position for Dionysus. There was Zeus, Poseidon, Hermes, Hephatus, Hera, Demeter, Aphrodite, Athena, Artimes, Dionysus, Aries (Ares or Aris), and Apollo.† (Greek Gods and Goddesses) There was one other God that is also very important to the Olympians. His name was Hades and he was the God of the Dead. He was not considered an Olympian though because he was always to be in the Underworld. Hades had one day decided that he wanted a partner howeverShow MoreRelatedGreek Mythology : Gods And Goddesses 1972 Words   |  8 Pages Carine Kessie ENG 2010-29 Van De Water April 21, 2017 Greek Mythology: Gods and Goddesses The ancients Greeks were polytheistic which means they used to worship many gods. In the past, Greek gods and goddesses used to live at the top of Mount Olympus, the highest mountain in Greece. However, despite their great powers, gods and goddesses were much like humans, and sometimes they had to come down to hearth to intervene in the affairs of mortals, involving men and women, enemies, and sometimes loversRead MoreGreek Mythology : Gods And Goddesses1725 Words   |  7 Pages2017 Greek Mythology: Gods and Goddesses, The ancients Greeks were polytheistic which means they used to worship many gods. Greek gods and goddesses used to live at the top of Mount Olympus, the highest mountain in Greece. However, despite their great powers, gods and goddesses were much like humans, and sometimes they had to come down to hearth to get involved and intervened in the affairs of mortals, involving with men and women as patrons, enemies, and sometimes lovers. Greek mythology describedRead MoreGreek And Roman Mythology881 Words   |  4 PagesGreek and Roman Mythology Since the dawn of time, different societies have worshiped gods, believing in their power and being afraid of their fury. People have prayed and made sacrifices in order to achieve the gods mercy and generosity. They believed that, if the gods are in good mood, they will provide people with good weather conditions for growing crops. People needed explanations for different natural phenomena, such as rain, drought, lightning, thunder and earthquake. So, ancient people believedRead MoreGreek And Roman Painting And Floor Mosaic Essay1228 Words   |  5 PagesAs a student in ARH 270: Introduction to Ancient Art in Greek and Roman Mural Painting and Floor Mosaic, I have developed a greater understanding of art in the ancient Mediterranean world, in regards to ancient Rome and Greece. For the Fall 2016 semester, some of the knowledge that I have gained includes being able to visually analyze a work of art in its historical context. For instance, I have learned to visualize the artwork, Th is includes, but is not limited to style, technique, relation to previousRead MoreComparing Roman And Greek Mythology1354 Words   |  6 Pages Roman Vs. Greek Mythology Roman and Greek mythology are full of complexities. Much of Greek and Roman everyday life revolved around these myths. Many similarities are obvious between Roman and Greek mythology because the Romans borrowed a significant amount of their myths and gods from the Greeks. Although Roman and Greek mythology have a few components in common, they also have many various aspects that cause differences in their cultures. First of all; values, morals, traditionsRead MoreGreek Gods and Goddess875 Words   |  4 PagesThe Greek Gods: Ancient vs. Modern Views According to ancient Greek mythology the Greek gods and goddesses had at one time lived the savage, brutal and ugly life of humans. Eventually, however, they managed to rise above this ancient fierceness to become the nineteen elder gods and goddesses the Greeks knew as The Titans, who ruled the earth in a primordial era before the Olympian gods overthrew them. The ancient Greeks of the first millennium before the Christian era believedRead MoreWomen Of Ancient Greek Mythology Essay1535 Words   |  7 Pagesin Ancient Greece. Throughout Greek mythology, women were considered inferior and troublesome symbols, while men were known for courage, leadership, and strength. While there is no argument of the flagrant sexism that is illustrated in Greek mythology, it can also be claimed that women were given a situated position of freedom, necessity, and power as well. Many popular Greek plays and myths contain several complexes and well described female characters. These goddesses themselves, partook the roleRead MoreThe Gods of Greek Mythology Essay1325 Words   |  6 PagesIn Greek Mythology, perhaps one of the most rudimental yet one of the most important elements are the Greek Gods and Goddesses. The ancient Greeks created the stories about the lives and journeys of the Greek Gods, known as myths, simply as an endeavor to elucidate natur e and all phenomena which were difficult to explain using modern science and logic. These myths about the Gods were spread around the world by explorers and storytellers, and later merged with Greek religion. To this day, numerousRead MoreNorse Mythology vs. Greek Mythology Essay1069 Words   |  5 PagesNorse Mythology vs. Greek Mythology There are many mythologies in the world, and all of these have things in common as well as differences. A very popular mythology would be Greek mythology, Which many people know about it or at least know of it. Another not as popular mythology is Norse mythology; Norse mythology is the religion of the Norse people. The Norse people are the ancient people of northern Europe (Scandinavia, Iceland, Denmark, Northern Germany etc.) (World Book 259). A majorRead MoreEssay on Christianity vs. Greek Mythology1309 Words   |  6 PagesChristians and Greeks. Both have similarities and differences in their religious beliefs that have been compared often and I have chosen to discuss the similarities and differences of Christianity and ancient Greek mythology. Christianity is a monotheistic religion, or belief in only one God, and spiritual practices are based on the Old Testament and the teachings of Jesus as written in the New Testament of the Bible, with the role of Jesus as savior and the Son of God. Greek mythology is a polytheistic

Prejudice Is The Conviction That One s Race Essay

Prejudice is the conviction that one s race, skin shading, or all the more all things considered, one s social event, be it of religious, national or ethnic identity, is superior to others in mankind. It has been a bit of the American scene basically since the European colonization of North America beginning in the seventeenth century. Distinctive get-togethers have borne the brunt of it, appeared in harsh laws, social practices, and criminal lead facilitated toward a goal gathering. The going with is a summary of just a couple and their experiences. No American ought to be supremacist. There are such an assortment of people in the States, such an assortment of people with an extensive variety of skin shades and everyone should recognize each other. Everyone is an individual and there is no person who is less than impressive contrasted with another. Numerous people furthermore gather that preference doesn t exist in America. Political get-togethers and parties have endeavored to make consistency among the races in the Unified States by saying bias is an issue from the past which should be disregarded, however bigotry is an outlook and it is to a great degree difficult to change people s attitude. Bias is the conviction that with people from no less than one race are below average contrasted with people from various races. Generally, this perspective furthermore incorporates the conviction that one s own race is superior to anything distinctive races. People areShow MoreRelatedPride And Prejudice By Jane Austen915 Words   |  4 Pagescenturies ago, exactly on Jan. 28, 1813, Jane Austen s second novella first saw print. From the timeless opening lines, It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife, Pride Prejudice has enraptured readers worldwide, in every single language, for 201 years. Jane Austen s work is a unique gem and highly esteemed treasure which everyone should read. To this day, Pride Prejudice is still teaching and asking probing questions ofRead MoreRacism Is The Conviction That One s Race Essay1772 Words   |  8 PagesRacism is the conviction that one s race, skin shading, or all the mor e by and large, one s gathering, be it of religious, national or ethnic personality, is better than others in humankind. It has been a piece of the American scene essentially since the European colonization of North America starting in the seventeenth century. Different gatherings have borne the brunt of it, showed in oppressive laws, social practices, and criminal conduct coordinated toward an objective gathering. The accompanyingRead MorePrejudice, Racism, And Prejudice862 Words   |  4 Pages segregation, or enmity coordinated against somebody of an alternate race in light of the conviction that one s own particular race is superior is prevalent. Prejudice is as old as human culture itself. For whatever length of time that individuals have been around, the contention has remained alive; people have constantly despised or dreaded individuals of an alternate country or skin color. It is said that racism or prejudice is simply some portion of human instinct, but we are not born wi th racismRead MoreDiscovering The True Colors By Harper Lee1344 Words   |  6 PagesDiscovering the True Colors Prejudice, like evil, lurks in everyone, whether it is visible or hidden beneath the surface of a calm, clear pool. It is the cause of an invisible line, a separation, between people. Often that line is unreal, created in the minds of people, but requires conformity and rejects individuals. Prejudice is explored in To Kill a Mockingbird by Harper Lee, a captivating novel that revolves around the experiences of two children, Jem and Scout, who witness prejudice and hatred in an unfairRead MoreAnalysis Of On The Road By Langston Hughes1570 Words   |  7 Pagesthemes are of race, religion, and subjective nature of fiction. An influential African-American writer, Hughes was born in 1902 and primarily raised by his maternal grandmother (Meyer 1032). Over the course of his illustrious career he would go on to write poems, novels, short stories, essays, plays, opera librettos, histories, documentaries, anthologies, autobiographies, biographies, children’s books, translations, a nd even radio and television scripts (Meyer 1034). â€Å"On the Road† is one of these worksRead MoreThe South : Controversial Topics On Harper Lee s Kill A Mockingbird1475 Words   |  6 PagesHarper Lee’s To Kill a Mockingbird is a critically acclaimed, Pulitzer Prize winning novel that instantly attained its position as one of the greatest literary classics (Editors).The story of Scout Finch’s childhood has become one of the most notable narratives that addresses controversial issues present in the early 20th century. Lee’s novel depicts themes of race, justice, and innocence throughout the novel. Although To Kill a Mockingbird is regarded as a literary masterpiece in American literatureRead MoreAnalysis Of Harper Lee s Kill A Mockingbird 1491 Words   |  6 PagesHarper Lee’s ​ To Kill a Mockingbird ​ is a critically acclaimed, Pulitzer Prize winning novel that instantly attained its position as one of the greatest literary classics (Editors).The story of Scout Finch’s childhood has become one of the most notable narratives that addresses controversial issues present in the early 20th century. Lee’s novel depicts themes of race, justice, and innocence throughout the novel. Although ​ To Kill a Mockingbird​ is regarded as a literary masterpiece in American literatureRead More Harper Lees To Kill a Mockingbird Essay1367 Words   |  6 Pageshad been abolished decades before, but the southern states were still attempting to restrict social interaction among people of different races. In particular, blacks were subject to special Jim Crow laws which restricted their rights and attempted to keep the race inferior to whites. Even beyond these laws, however, blacks were feeling the pressure of prejudice. In the legal system, blacks were not judged by a group of their peers; rather, they were judged by a group of twelve white men. In seriousRead MoreDo culture and individual beliefs affect logical thinking? If so, how do they influence the conclusions we reach?1522 Words   |  7 PagesThe first question that must be asked before answering this question is: What exactly is logical thinking? Logical thinking is the process in which one uses reasoning consistently to come to a conclusion. If this definition is stri ctly followed, logical thinking cannot be affected by any outside influences as long as the premises are truly valid. For example the syllogism: All mammals are warm blooded. Whales are mammals. Whales are warm blooded. is truly logical because the major premise isRead More To what extent is To Kill a Mocking Bird a novel about prejudice?1679 Words   |  7 Pagesabout prejudice? To Kill a Mocking Bird is set in Maycomb in a small southern American county this is of great importance to the novel. Scout best sums up the situation faced by Maycomb by saying There was no hurry. Because there was nowhere to go, nothing to buy and no money to buy it with, nothing to see outside the boundaries of Maycomb. The people of Maycomb were often inter related and posses traditional white conservative moral values. This is why you would expect prejudice, divisions

FSA homework free essay sample

The Memberships then allow members to access legal services through a network of independent law firms for no fee or for a discounted Rhea Memberships are marketed by a sales force. This sales force is paid solely on commission. To incentive the sales force, Pre-paid Legal Services advances three Hears worth of commission on each new customer. When Pre-paid pays the three- ear advance, it decreases cash and increases a prepaid commission asset :deferred expenses). This prepaid commission asset is then expensed over the subsequent three years as commission expense. Do you think Pre-paids accounting for commissions is appropriate?Why or why not? See excerpts from an article about Apple on the next page. Identify the one sentence that the author of this article would not have written had he been enrolled in this financial statement analysis course. Apples Cash Pile Grows On Investors ay Ben Chary, 22 January 2009 DOD Jones News Service, (c) 2009 DOD Jones Company, Inc. We will write a custom essay sample on FSA homework or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page SAN FRANCISCO (DOD Jones)Apple Inc. (PAPAL)s cash hoard used to frustrate investors. Now, it soothes them. On Wednesday, Cupertino, Cilia. -based Apple disclosed its cash pile among the biggest in the technology sector had grown to $28. 1 billion.That dwarfs those of computer-makers Hewlett-Packard Co. (HP) and Dell Inc. (DELL), as well as software maker Microsoft Corp.. (MOST), services giant International Business Machines Inc. (MM) and electronics maker Sony Corp. . (SEEN) Gnats more, the way Apple accounts for its hit phone smartness means a slow and steady buildup of cash is likely to accrue over the next two years. In its first fiscal quarter, phone deferred revenue, so called because the company accounts for the revenue over the course of a two-year contract, came to about $1. 5 billion, or about 15% of Apples overall revenue.Apple is positioned to the weather the ongoing recession with greater ease than many of its technology peers. The billions in dollars it holds in bank accounts and easily salable securities means the company has an alternative to fund its operations f credit gets tight. It also has the resources to develop a new product or make an acquisition, something that might become attractive as valuations of potential targets he realization that Apples cash is a strength during a recession has quieted critics, No in the past have called on the company to buy back shares or offer a dividend. Nat was required first though was a change in investor sentiment. Either of those actions could help buoy Apple shares, which have dropped 43% over the past year. A lot of people would like to see something done with all that cash, said UBS analyst Maynard I-Jam. But in this environment theres a bigger focus so nobodys asking those questions right now. Apples cash holdings dont leave it invulnerable to problems caused by the economy. Its latest earnings report highlighted a sharp slowdown in its desktop computer business, which contributes nearly a fifth of overall revenue.And even though its pod music players posted higher unit sales, each unit sold was less profitable than a year ago. Apple is not immune to the current recession, noted Needled analyst Charlie Wolf noted to clients Thursday. Still, the company has successfully diversified from being a maker of niche high-end computers Just a few years ago into a rounded consumer electronics company now. That means Apple is more recession resistant because if one segment slows down, the others can pick up the slack.

Narcissism

Introduction An intersubjective view is a perspective in which different parties agree about a certain issue. Narcissism has elicited a lot of interest and research from the psychodynamic school of thought. However, there is surprising agreement about the manifestations, origins, development and treatment of narcissism.Advertising We will write a custom essay sample on Narcissism specifically for you for only $16.05 $11/page Learn More One demonstrates intersubjective views on a subject by showing how multiple scholars from different schools of thought agree on various aspects of the subject. This report will highlight the intersubjective view of narcissism by comparing object relations theorists to Freudian or ego theorists, self psychology theorists Jungian theorists as well as personality psychologists. Intersubjective view on the definition and manifestation of narcissism Psychologists have a general agreement that a person with narcissistic personal ity disorder is one who exhibits narcissistic behaviour owing to deep-seated feelings of low self esteem (Millon Davis, 1996). They often use arrogance as a cover for their shortfalls. The DSM IV criteria of the condition are indicative of intersubjective agreement. While Millon, a personality theorist, recognised that these behaviours do not come from a place of real confidence and self belief, Forman, a psychodynamic theorist, acknowledges that these individuals often feel empty and unfulfilled (Forman, 1976). Reich, an ego psychology adherent, also concurs with the above, by stating that narcissistic people have an unrealistic view of themselves, yet they cannot measure up to that view (Reich, 1986). This causes them to persistently aspire for high status. Masterson, an objects relations theorist, explains that narcissists are self involved and characterised by depictions of grandiosity (Masterson, 1981). Forman (1976) states that most of these patients strive for perfection, ev en though they have minimal chances of achieving it. Most scholars also have an intersubjective view of the narcissist’s relationship with others. Reich (1986) explains that these individuals do not have a healthy association with others. They instead depend on them to get approval. Forman (1976) adds that they often look to others to gain esteem and respect. Millon Davis (1996) affirm that narcissists often degrade the achievement of others in order to make themselves feel better.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Masterson (1981) claims that it is not unusual to witness feelings of intense envy among them because of the emptiness they feel. Reich (1986) adds that their inadequacies cause them to seek attention from others. When in the presence of others, they will boast and exaggerate their achievements. They often look out for other people’s reactions to them, and are too sensitive to disapproval. In fact, other people’s judgement about them often causes these individuals to experience intense humiliation and sensitivity. Forman (1976) reiterates that a person with the disorder may seek an idealised partner in order to gain affirmation. Masterson (1981) adds that such people will look for perfect partners in order to mirror those idealised qualities for the narcissist. Scholars also agree on some of the manifestations of this condition. The narcissistic person will demonstrate rage even during minor interactions. Such an individual will be offended when his need for approval is frustrated (Reich, 1986). Furthermore, the person is immensely self conscious as his esteem comes from other people’s endorsement. In fact, such a person will undergo sporadic periods of high self esteem and excitement, then go through low moments (Forman, 1976) (Reich, 1986). Masterson (n.d., para. 50) has good explanations concerning why patients exhibit this kind of behaviour. He states that most patients have intimacy and relationship issues because closeness would penetrate their grandiose facade and get to the flawed self. This would trigger feelings of abandonment and devastate the patient. Therefore, the series of narcissistic relationships are enormous. Sometimes, the patient may claim that he lacks friends or may look for unavailable partners. In other scenarios, the narcissistic subject may assert that he feels detached in relationships. All these manifestations depict the need to protect the fragile self from exposure. Additionally, Masterson (n.d., para. 81) explains that persons with this disorder may experience bouts of rage because they have a sense of entitlement, which rarely gets acknowledged.Advertising We will write a custom essay sample on Narcissism specifically for you for only $16.05 $11/page Learn More However, other people may not know about that entitlement, hence explaining wh y they cannot acknowledge it. Reich (1986) explains that approval-seeking stems from one’s lack of understanding of their true self. It is a futile attempt at developing a high esteem since one cannot look inward to find this confidence. Wurmser (1981), a Freudian psychologist, explains that subjects will have exhibitionist tendencies because they want to overpower their object. They believe that their words or actions will charm, magnetise and eventually subjugate the other. Origins of narcissism in infancy Most psychodynamic literature traces narcissism to one’s infancy. The pioneer of psychodynamic theory, Sigmund Freud, used his ego theory to explain how narcissism comes about. He starts with the term libido, which refers to the energy that exists in humans owing to sexual and survival impulses. The libido is a prime part of the id, which drives human behaviour. At the infant stage, all humans are born with an innate love for themselves; Freud called this tendency primary narcissism. Usually, the infant’s libido is directed at the self. However, as one grows, then one must learn to redirect this flow of libido to an object. In fact, Freud argued that the goal of therapy should be to replace narcissism with object love (Lee and Martin, 1991). Intersubjective views of infancy exist among a number of scholars. Heinz Kohut, who is the proponent of self psychology, also agreed with Freud on this matter. He believed that human beings had an innate love for the self, and if left unchecked, then it could develop into a narcissistic personality in adulthood (Kohut, 1966). Therefore, the infant treats the world as revolving around himself. Nonetheless, Kohut disagreed with Freud concerning the role of therapy in dealing with narcissism. He claimed that therapists cannot and should not attempt to replace all narcissism with object love as the two can work together (Lee and Martin, 1991). The two scholars differed in terms of therapeutic approache s, but they still had a general consensus about the innate existence of self love in the infant and its modification in adulthood through the introduction of object love.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Childhood experiences and their role in narcissism Kohut (1966) believed that a person’s childhood has an adverse effect on their understanding of the self. As children grow, they exhibit behaviour that is imperative to proper functioning during adulthood. For instance, some of them may have competitive tendencies. However, since their perceptions of the self have not yet developed, then their ability to cultivate this natural behaviour will depend on other people’s reaction. If a child’s family members respond negatively to constructive competitive behaviour, then the child’s perception of the self will be damaged. Some families may reject or humiliate the young person because of exhibiting that conduct. Eventually, the child will suppress that behaviour but it will resurface during their adulthood in a distorted from. One such manifestation is narcissistic behaviour. Almaas (1996) reiterates these sentiments by stating that children are never seen as th ey are. They depend upon external mirrors in order to solidify their senses. The narcissistic need is a primary need for all children as it confirms what they perceive and even allows them to comprehend it. Johnson (1987) also demonstrates intersubjectivity with Kohut (1966) by stating that a child’s weak side ought to be reconciled with their magnificent nature. The familial environment has a large role to play in supporting these two polarities (Johnson, 1987). It can then allow the self to manifest freely. Nonetheless, if the family requires the child to become something that he is not, then chances are that narcissistic injury will occur. Therefore, a general psychoanalyst like Johnson (1987) demonstrates intersubjectivity with Kohut, a self psychologist, concerning the root cause of narcissism in childhood. A child’s experiences can lead to narcissism owing to the helplessness of their situation. Most of the humiliation, unfair treatment, or rejection that takes p lace in childhood cannot be controlled (Kohut, 1966). A child almost feels powerless over the situation that causes him distress. Therefore, such a person may develop a defence mechanism in adulthood where he or she tries to deal with the feeling of helplessness (Wolf, 1988). This narcissist will have a fragile perception of the self in the helpless state, so they may feel compelled to do something to preserve the integrity of the self. Alternatively, situations in which power or specialness is over rewarded may create a sense of vulnerability in the child (Johnson, 1987). Parents may also cause narcissistic injury when they transfer caretaking roles to their children. A child who takes care of their parents will have authority and trust issues. Besides, a child whose achievements elicit envious reactions from parents will experience this condition, as well. The reverse may also be true when a parent lives through their child’s accomplishments, this may also wound the childâ €™s self (Johnson, 1987). Childhood memories of incidences that spark narcissistic rage never disappear. In fact, whenever a person destroys the object that caused him temporary helplessness or shame, another substitute will spark off those feelings again. These experiences in childhood will thus predispose an adult into a pathological state of paranoia (Wolf, 1988). Therefore, Kohut (1966) suggests that therapists must attempt to find the source of that narcissistic discontentment. The importance of tracing one’s childhood experiences is vital to treatment of narcissistic behaviour disorders, according to the self psychology theorist. Intersubjective agreement on the latter fact exists among object relations theorists, as well. Masterson (1981) explains that the degree to which a child’s real self is supported and acknowledged by parents makes a lot of difference. The real self, according to this author is a combination of both good and bad things; it is also spon taneous and autonomous. Almaas (1996), an integral theorist, reiterates that the wrong interpretation of what a child is can cause a sense of betrayal and hurt. Consequently, this leads to confusion about the self. Essentially, the person will grow to become narcissistic. Blanck and Blanck (1974), who are ego theorists, also demonstrate intersubjective agreement by arguing that children loose their self esteem because they get fixated on valuation of the self object. Masterson (n.d., para. 15) also echoes the above sentiments concerning parenting. He claims that persons with narcissistic disorders tend to come from unsupportive homes. Many of their parents try to mould them into perfect beings without thinking about their emotional needs. Therefore, a child will try to be perfect in order to meet a parent’s ideal projections. In adulthood the person will develop a grandiose sense of self in order to protect himself from feelings of abandonment or failure by the parent. Additi onally, if one or all the parents have narcissistic disorders, then chances are the child’s real self will not be supported, and this will lead to narcissism in the child, as well (Masterson, n.d., para. 38). Freud and Kohut also concur on the relevance of idealisation. When children idealise their parents, they learn about the importance of empathising and caring for others through mirroring (Blanck and Blanck, 1974). This allows them to sooth themselves in situations that demand it. Therefore, if ideal role models lack in a child’s life, then they will not have someone to mirror the importance of self worth or the usefulness of empathising with others. Consequently, these subjects’ lack of human identification is reflected in the narcissistic condition, where they do not empathise, identify or care for others. Ambitions and ideals in the narcissistic individual Agreement amongst various scholars also exists on the relevance of ideals and ambitions in developme nt of narcissism. Kohut (1966) explains that hurt pride and inferiority feeling can be manifested very differently in the narcissist. Failure to reconcile an individual’s ideal with the self can cause immense shame. Usually, a person’s conception of the ideal emanates from their parents or mother (Lee and Martin, 1991). If their perception of the ideal differs tremendously from the self, then narcissistic tension will arise. Masterson (1981) also demonstrates intersubjective agreement on the same. He uses the example of authority; a person’s concept of ideal authority emanates from their parent’s manifestation of the same. If a parent was too authoritative or too weak, then chronic problems on ideal authority will arise. The individual may not even trust their own authority. Freud acknowledged that all human beings have inherent drive. He further asserted that drive could either be directed towards death or life. While a number of future psychologists rej ected the aspect of death drive, they still concurred with Freud on the relevance of ambition in life (Wolf, 1988). If applied to narcissism, individuals who fail to use the life drive effectively often experience a sense of inadequacy. Likewise, Kohut (1966) also explains the relevance of drive and ambition in the disorder. He clearly differentiates between useful ambition and dangerous drive. To Kohut, a person can possess either competitive aggressiveness or narcissistic rage. If objects come in the way of one’s goals, then competitive aggressiveness can arise. The psychological consequences of this type of anger is almost insignificant because once the goal has been attained, no psychological residues will exist (Wolf, 1988). A healthy person can easily go through one competitive situation to another without bringing up issues of the past. Conversely if self objects threaten the image of self, then narcissistic rage can arise. The narcissistic individual thinks of others as a means of sustaining the self; if they cease performing this function, and instead do the reverse, then they must be eradicated. Narcissistic rage arises when the person feels helpless about his situation after others have damaged it (Kohut, 1966). The goal of therapy Several scholars also agree on reactions of narcissists during therapy. Many adherents to the self psychology theory agree that constraints of time and resources may interfere with the effectiveness of therapy. This is especially because it may lead to irritation in the analysand. Additionally, because the narcissistic individual always focuses on indulging the self, then certain behaviour may be perceived as a threat to the client. For instance, the person may interpret prolonged silence as an attack against him. Additionally, if a therapist appears to be too rigid and neutral, then this may spark off narcissistic rage (Wolf, 1988). Usually, the severity of the situation is determined by its resemblance to past ca uses of narcissism. It is at such moments that the concerned therapist can intervene by explaining and interpreting the situation to the client. Healing may take place through restoration of the self. On the flipside, these irritations in therapy may be so disturbing that they may destroy the therapist’s credibility to the patient. In such circumstances, the patient may terminate his sessions as he cannot reconcile damage to the self and the therapeutic intervention. Usually, failure will occur if the therapeutic situation is too severe or too much of a trigger for narcissistic rage (Kohut, 1966). In other scenarios, treatment of narcissistic rage may not just occur in persons with narcissistic personality disorders. On occasion, people with borderline personality may also have the condition. In such scenarios, interpretations can be more detrimental than helpful to treatment. The client may respond to intervention as a threat to the self. In such situations, the counsellor m ust demonstrate empathy and exercise a lot of patience before tangible results can be seen (Wolf, 1988). Masterson also represents the object relations view of this perspective by adding that most narcissists find it hard to accept therapeutic help because it involves surrender. In their childhood, most of them had to become helpless and powerless in order to get their family’s attention; consequently, it is understandable when they do not want to put themselves in that vulnerable situation again (Masterson, 1981). Narcissism marginalises the act of surrender and causes many individuals to respond negatively to psychological intervention. Therefore, one of the goals of therapy should be to explain the usefulness of surrender. Counsellors ought to identify instances of love, generosity and care, which depend on surrender as a core principle. Masterson (1981) concurs with Kohut (1966) in terms of identifying and explaining instances of misunderstood emotions. Aside from surrend er, Masterson (1981) also reiterates that making a therapeutic alliance with narcissistic patients is fragile. He explains that it stems from the developmental fixation that occurred in the patient’s life. As a result, such a person may respond negatively to certain qualities of therapy. The narcissist has challenges with maintenance of boundaries and difficulties in handling frustration. Therefore, therapists must be wary of these challenges and expect periodic breakdowns. It is the effective management of these breakdowns that lead to success in management f the condition (Masterson, n.d.). Freud also demonstrated intersubjective agreement regarding the goal of treatment. He believed that one must trace the source of the patient’s triggers. Oedipal dynamics come into play here (Blanck Blanck, 1974). A therapist ought to identify the stage in the patient’s development where the libido (or the psychic energy) got fixed. Sometimes these memories may be repressed and the client may not know that the source of his narcissistic behaviour stems from a certain stage. The therapist must work with the patient in order to identify those aspects. To do this, one must determine the issues that cause the patient to become highly sensitive. For instance, the person may complain about a business partner who let him down or a spouse who did the same. A theme of betrayal may emerge from these interventions. Consequently, one should trace the instances of betrayal in the patient’s childhood that may have led to this hypersensitivity or betrayal. To Freud, and other ego psychologists, therapists must reconstruct measures conducted by the ego (the safeguard of a person’s innate desires and passions) calculatingly. Since the ego represses things or carries out its actions invisibly, then one must identify the missing elements in one’s psychology and work around it thoroughly. Freud and other scholars like Kohut also agreed on the reparen ting roles in therapy. Both psychologists argue that transference can take place between the patient and the therapist. In essence, the patient starts thinking of the counsellor as an idealised parent. The professional can then give them some of the things that they think they missed. Masterson (1981) also talks about the relevance of transference in treatment. The psychologist explains that transference ought not to be perceived as an object relationship; instead, the therapy should be merely regarded as a temporary board in which the patient can direct his conflicts. However, he adds that effective transference only takes place when the patient views the therapist in a realistic light; that is, as an imperfect person. In Jungian theory, scholars also echo the above sentiments about the goal of therapy. These adherents claim that psychologists should strive to get to the self, where the self is one of a number of Jungian archetypes. Jung believed that the self is at the core of the personality. If a person can unite all the aspects of the self, then he can become whole again. Therapists handling narcissistic patients should strive for integration. Conclusion Intersubjective agreement exists on the definition and manifestation of narcissism. Object relations, Freudian, and self psychologist theorists all agree that narcissistic subjects have an illusionary self confidence and feeling of superiority. However, these depictions disguise feelings of inadequacy. Additionally, intersubjective agreements also exist in regard to the origin of narcissism in infancy. Scholars in the self psychology school as well as the Freudian school agree that narcissistic disorders start from infancy, where a child’s love for himself is narcissistic. Intersubjective views on the development of narcissism in childhood revolve around the supportive role of the family and finding the real self. Psychologists representing divergent psychodynamic theories believe that parental pro jections in children can hamper the development of the true self and thus cause narcissist injury. Objects relations theorists emphasise fixation on the self object while Freudians dwell on oedipal fixation; self psychologists talk about the inferior sense of self. All these scholars agree on psychological injury in one’s childhood. Lastly, agreement also exists on the goal of therapy among various psychodynamic theorists. At the heart of their arguments is the need to identify the source of incompleteness in one’s self. Self psychologists suggest the use of empathy and transference; Freudians also talks about transference while object relations theorists emphasise reconciliation of the self with the self object. Additionally, all scholars also agree on the fragility of therapeutic setting with these kinds of subjects. References Almaas, A. (1996). The point of existence. Boston: Shambhala Press. Blanck, Gertrude, Blanck, Rubin. (1974). Ego psychology: Theory and prac tice. New York: Columbia University Press. Forman, M. (1976). Narcissistic disorders and the oedipal fixations. In J. Feldstein (Ed.), The Annual of Psychoanalysis (pp. 65-92). New York: International Universities. Johnson, S. (1987). Humanizing the narcissistic style. New York: Norton Kohut, H. (1966). Forms and Transformations of Narcissism. In C. Strozier (Ed.), self psychology and the humanities (pp. 97-123). New York: Norton. Lee, R. and Martin, C. (1991). Psychotherapy After Kohut: A Textbook of Self Psychology. Hillsdale, NJ: The Analytic Press. Masterson, J. (n.d.). Psychoanalytic Psychotherapy of the Narcissistic Personality Disorder (Closet): A Developmental Self and Object Relations Approach. Web. Masterson, J. (1981). The narcissistic and borderline disorders. New York: Brunner/Mazel. Millon, T. and Davis, R. (1996). Disorders of Personality: DSM-IV and Beyond. New York: Wiley. Reich, A. (1986). Pathological forms of self-esteem regulation. In A. P. Morrison (Ed.), Essen tial papers on narcissism (pp. 44-60). NY: McMillan. Wolf, E. (1988). Treating the Self: Elements of Clinical Self Psychology. New York: The Guilford Press. Wurmser, L. (1981). The Mask of Shame. Baltimore: Johns Hopkins UP. This essay on Narcissism was written and submitted by user Bast10n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Choose A Significant Character in Lord of the Flies essays

Choose A Significant Character in Lord of the Flies essays Choose A Significant Character in Lord of the Flies. In describing This Character, Examine What Significance He Has to the Novel and Its Themes Lord of the Flies by William Golding is about a large group of young boys who get stranded on a deserted island. The book is mainly about survival and civilisation versus savagery. The boys must try to work together to stay alive but end up breaking into two groups: the civilised and the savages. In my essay I am going to examine Piggy, describing this character and what significance he has to the novel and its themes. Piggy is one of the very first characters to be introduced. In the novel Golding describes him as being short and fat with spectacles, wearing a grubby windbreaker. He is portrayed as being obedient, saying, my auntie told me not to. Indeed, several times Piggy mentions things his auntie has told him he is not allowed to do and even though she nor any other grown-ups arent there he still remains extremely well-mannered. Piggy is also the most intelligent of the boys and practical. The first thing we ought to have made was shelters down there by the beach. This suggestion would have been the best idea, but because it came from Piggy everyone just ignored him and ran off to have fun or hunt. His differences to the group made Piggy the centre of torment despite him being a major asset to the group. Ralph and Piggy were the first two boys to meet after the plane crash. As of this moment onwards they stuck by each other. They created an alliance. Ralph was the only one who stood up for Piggy when he was being bullied, which made Piggy idolise him. Youre chief Ralph, you remember everything. Ralph was like Piggys hero. He was appointed leader at the first meeting and Piggy was like his sidekick, I was with him when he found the conch. I was with him before anyone else was. Piggy wants to st ...

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Macroeconomics - Case Study Example Due to this fact among others, there has been a suggestion that the unemployment rate that has been released by the government are not exactly accurate and may actually be higher than the numbers stated (Nutting). However, taking this mode of argument means that one has to consider a number of factors before they are in agreement with the authors of these articles. For instance, the fact that one may be hindered from looking for a job by circumstances such as other duties and responsibilities like childcare and homecare does not mean that given the chance these individuals would actively search for employment opportunities. One has to factor in the issue of willingness as well as determination especially in a time where one can easily search for jobs online without having to leave the comfort of their homes. There are also various jobs that one can perform from their homes and thus if these individuals have not tried to get these kind of employment opportunities it can be established that they would look for the more traditional forms of work had they had an opportunity. The issue of being discouraged by the current economic situation and perhaps their failure in the past can also not be seen as a serious hindrance as this is a factor that can be overcome by willpower and determination. It can thus be correct to come to the conclusion that the real unemployment rate is not as accurate as one would think (Nutting). The issue of long term unemployment is also another subject that should be considered in matters of unemployment in relation to the available job opportunities that currently exist in the market. It has been seen that those who experience longer periods of time without employment have a lesser chance of getting a job as time goes on. This is because many employers tend to favor individuals who have a smaller gap between their status of unemployment and their last job (Coy). Long term

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Mental Health Promotion - Essay Example Moreover, results achieved by exercising these activities have also been critically evaluated in the light of evidence-based supports. In order to ensure confidentiality the author has supposed the patient name as â€Å"Tomas†. The Data Protection Act (1998) states, â€Å"Nurses must protect patient’s privacy and Confidentiality.† The NHS Plan (2000) highlights that confidentiality must be ensured during a patient’s assessment. According to NMC (2008), ensuring a person’s confidentiality gives you respect. Mental health is the emotional resilience which enables us to enjoy life and to survive pain, disappointment and sadness. It is a positive sense of well-being and an underlying belief in out own dignity and worth (Health Education Authority, 2000). Mental Health Promotion has a wide range of health and social benefits including increased emotional resilience, improved physical health participation, higher productivity and greater social inclusion (Department of Health, 2001). Cattan and Tilford (2006) looked at mental health promotion as the process of enhancing the capacity of individuals to take control over their lives and improve their mental health. It uses strategies that foster supportive environments and individual resilience, while showing respect for equity, social justice, interconnections and personal dignity. Mental Health promotion is an umbrella term that covers a variety of strategies, all aiming at having a positive effect on mental health. Health is a state of complete mental, physical and social well-being, and not only the absence of disease or infirmity. The Department of health (2001) described mental well being as being influenced by many factors including genetic inheritance, childhood experiences, life events, individual ability to cope and levels of social support, as well as factors like adequate housing, employment, financial security and access to appropriate health care. Mann, et al (2004) consi dered the focus on self-esteem as the core element of mental health promotion and the fruitful basis for a broad spectrum approach. According to Department of health (2001) mental health promotion works as three levels relevant to the whole population. Individuals are strengthened through the promotion of self-esteem, life and coping skills for example, communicating and relationships. Communities are strengthened, through increasing social inclusion and participation, improving neighborhood environments, developing health and social services which support mental health. Standard one of the National Service Framework for mental health aims to ensure that health and social services promote mental health and reduce the discrimination and social exclusion associated with mental health problems (Barker 2003). According to the National Service Framework (NSF, 1999) standard one mental health promotion states that health and social services, should promote mental health for all, working w ith individuals and communities, The NSF was put into place to ensure quality and the standard of care throughout the service. NMC (2008) states that nurses have a duty to care and support people in caring for themselves to improve and promote their health. In order to deliver this care an understanding of mental health and mental health pro

Ikea report Essay Example for Free

Ikea report Essay Executive summary This report describes the importance of market research, the target market and market segmentation. How a business can use a situation analysis and SWOT to provide a direction for Ikea. This examines how types of customers and buyer behaviour will impact marketing strategies. Evaluates as a key marketing strategy for Ikea as a case study. Analyses marketing strategies can be used to achieve marketing objectives and describes some ethical and legal things that a business must manage and respond to while marketing. Business Overview Ikea is a well-known global brand with hundreds of stores across the world. In order to improve performance, it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with. Ikea responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. Through this, Ikea is able to generate the strong growth it needs to retain a strong identity in the market. Ikea’s passion combines design, low prices, economical use of resources, and responsibility for people and the environment. The companys products, processes and systems all demonstrate its environmental stance. For example, clever use of packaging and design means more items can fit into a crate, which means fewer delivery journeys. This in turn reduces Ikeas carbon footprint. Ikea believes that there is no compromise between doing good business and being a good business. It aims to go beyond profitability and reputation. Ikea is intent on becoming a leading example in developing a sustainable business. This will create a better everyday life for its customers. Market research When Ikea conducts market research it is important that the business first determines its information needs. The business should have some idea about the type of information it is looking for. It could vary from customer profiles or brand awareness through to attitudes towards certain new products. Once its information needs are established, the business can determine the most appropriate research method. This is primarily done by IKEA group although individual stores would use sales reports in order to  gather data about the types of customers and popular products that are particular to the area or store. The Target Market The target market is a group of customers for whom a particular product has been developed. The business hopes that these people will buy the product when it is made available in the marketplace. Some products appeal to all consumers, while others have limited appeal. A business needs to understand the nature of consumer markets. The three types of markets Ikea appeals to are Consumer, Mass and niche. The products in Ikea produce are universal to all and with their flat pack design they fall into the niche market. Ikea focuses on meeting the customer demands and satisfying their needs. Ikeas main focus is that of the selling orientation. Market segmentation Market segmentation is the process of breaking down a total market into small markets It allows businesses to focus their efforts and resources on a section of the market. By focusing on a particular target group, It would consider the features that consumers of this target group would be looking for in a product, the appropriate promotional strategies to generate awareness of and sustain interest in the product, and the most suitable pricing policies and distribution channels. Market segmentation and product/service differentiation,Demographic segmentation, dividing consumers into groups based on selected demographics, so that different groups can be treated deferent Situation analysis and SWOT Situation analysis is the way in which a business can examine the current position within the market and provides them with direction for their marketing campaign. SWOT is the first stage of planning and looks at the Strengths, Weaknesses, Opportunities and Threats involved in a project or business venture. For example, one of Ikeas key strengths is its strategic aim to use no more material than necessary in the production of each item. One particular table, the NORDEN table, uses knotty birch wood. The knots in this wood usually mean it is rejected by other retailers and manufacturers as unsuitable for use. However, IKEA has made the knots part of its design feature. Types of customers. psychographic segmentation, this is based on lifestyle and personality, values and interest, Ikea does not divide the store into sections but you have to walk through the whole store before you can exit, this is a strategy to sell more products. The types of customers vary from people, households, firms, educational institutions, government, clubs and societies, religious organisations. The customers that account for most of Ikeas sale is the bold customer. Ikea is a business that is not aiming towards a purchase occasion but the usage rate of their product, being household items they aim for their products to last well and function to a good quality standard. Ikea has a good user loyalty with a wide range of buyers from the types of customers. Consumers see how affordable Ikea products are and how well they last, as long as they don’t mind putting the product together. The buying process would not be different from Ikea customers but the free yearly catalogue gives purchasers time to plan a trip to Ikea as the Ikea stores are not usually located conveniently due to the large floor space required to house their product. Ikea stores are not usually located outside the inner metropolitan area for this reason. There are psychological, sociocultural, economic and government reasons why people shop or don’t shop are Psychological segmentation Branding. Ikea is ranking 41 in the world’s most valuable brands. The brand name alone is worth 8 million. The brand image for Ikea stands for affordable, contemporary design and its flat pack product range that gives Ikea its identity. The brand name or logo essentially provides a message to the people of the quality and value associated with that product, when they see it they immediately form judgements on the quality, a strong brand name is essentially enhancing the relationship between a business and its customer. Marketing and strategies Product Ikea’s products are tangible, Product matters because it is the reason that customers go to Ikea in the first place. Ikea has the market in flat pack furniture and the unique design attracts customers and meets their needs, this product could include the prestige of owning the product which would also relate to psychological factors. Place Place matters because it is how the customers access the product. The Ikea experience is more than just products, it is a retail concept laid out in such a way that families, singles, couples etc. can enjoy shopping for furniture. A day at Ikea has been described as more of an outing than a shopping trip. Price Price matters because it is at the heart of the Ikea concept. Flat pack furniture cannot compete on price with upmarket, fully assembled pieces, so it is essential that Ikea continues to keep its prices below the competition. Price including pricing methods, market and competition based, Competition based pricing is the commonly used pricing strategy. Promotion Promotion is the most public aspect of marketing and it matters because it helps to drive customers into the stores in order to buy furniture. Ethical and legal. Ikea is recognised as a business that is both legally and ethically a responsible business that looks beyond profit and develops a positive workforce with these practices, advertising is very powerful in developing the wrong or wright idea and misleading advertising is bad ethics. Developing products in 3rd world country is considered unethical because they get payed well below minimum wage. Ikea produces environmentally responsible products, the flat pack design would be argued that it minimizes wastage and the cardboard would be environmentally friendly. The role of consumer law deals with Deceptive and misleading advertising which could be false information about products features and content, false special offers which don’t exist and  overstating the benefits that a product will provide to the consumer. Price discrimination, giving preference to some retail stores by providing them with lower prices than is offered to the competitors of those retailers. The competitor and consumer act aims to discourage the price discrimination in the business environment. Implied conditions and warranties is a great way for a business to ensure the product will last at least the warrantee time, this attracts customers and the consumer expects the business to fulfill their legal obligation to provide a refund or replacement or the product if there is a manufacturing problem within the warranted date, regardless the business by law. Resale price maintenance, this aims to balance the profit maximization of a business, Ikea ensures that the quality of a product in one country doesn’t differ from another. A manufacturer cannot refuse to sell the goods to a retailor if the retailor intends to sell the product for below the recommended price.

Racism Essay -- essays research papers

Discrimination - Racism   Ã‚  Ã‚  Ã‚  Ã‚  Racism, the belief that one race possesses inherent traits that make that particular race superior, or racial prejudice. Discrimination has always been an issue globally, and within our nation. While it was more commonly accepted and practiced decades ago, it is still quite prominent in the hearts of many people worldwide and is demonstrated through their behavior. It was common practice to keep slaves, or people who submit entirely to another’s will, for work, and other duties. Slaveholding was allowed in the United States until 1865, when Amendment XIII was ratified. The date June 19th, 1865 is when the last slaves were said to be freed. Human Rights are basic fundamental rights, such as freedom from unlawful imprisonment, torture, or execution, which should be granted to all peoples. Civil Rights are mainly nonpolitical rights, such as personal liberties, that are included in the amendments to the US Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  Segregation is the s eparation of different races/groups in living arrangement, social situations, and educational facilities, or other areas open for discrimination. The United States made the first step towards desegregation in 1954 with the Supreme Court ruling in the case of Brown v. the Board of Education. That case overturned the previous pro-segregation decision in Plessy v. Ferguson, and stated that separate but equal educational facilities were not, in fact, equal, and o...

Personal Action Plan

In the last few years I have gone through some major life altering experiences. Everything from losses that were important; including a loved one, a long friendship, gainful employment and a serious illness which affected one of my sources of income, loss of hopes and dreams. I became depressed about all the traumatic events which were happening in my life. The most painful experience, such as the loss of a loved one; due to divorce, a medical illness, or losing everything as a result of putting all my trust into a relationship that ended. All these life altering events took away my sense of control and caused great emotional upheaval. These traumatic events caused more distress for me than I could ever imagine. The end of my marriage has been the most painful experience in my life. Ending a twenty year union and losing my best friend was shocking because of the fear of not knowing what to do or feeling a sense of everything being hopeless had the biggest impact on my life, Even being diagnosed with breast cancer did not have this impact on my life. I started to feel and think as though every event of my life was predetermined and my entire course was laid out for me and no matter what I did or how I tried to avoid it, my life would unfold in some predetermined way. I felt as though there was such a thing as fate or destiny, but in the back of my mind I wondered, what about free will? I thought I was suppose to have the freedom to choose my actions but I felt as though free will was negated since existed. In order for me to find resolve in my pity and my life which had become depressing and stressful, I had to learn everything I could about the changes that were negatively impacting my life. The more I knew about them, the better I thought I would be able to deal with them. I started asking questions such as: What’s the worse thing that can happen? What do I stand to lose because of this change? How is this change affecting me now? Who or what is in control of the effects of this change now? Is there a way to minimize the negative effects of the change? What result do I want to avoid? What result do I want to create? The first thing I decided to do with my life was to move away and get a fresh start. At this point I was not really concerned with financial resources because I was always taught to save for a rainy day. As far as the pain of my marriage I found that women who lose their husbands may be more willing to seek out emotional support. I found this support in a relationship I cultivated and it developed into a friendship which replaced all the voids I felt in my personal life. I always wanted to pursue my educational goals and the new relationship helped pave the way for me to go back to school to finish some educational goals I wanted for myself. It also made a way to get my family back together under one roof. Through everything I now realize traumatic life events and major changes are an inevitable part of life. From the loss of a loved one, personal illness, financial set-back, to starting a new job or moving into a new home, changes throughout life are constant. I now know I moved beyond these crisis and disappointment and made my life better. The changes that seem to cause me the most problems are the changes that I feel I had no control over. Since dealing with traumas and changes I understand that I had no control over such external events. I realize that I cannot change the traumas or crises; they can only change themselves. Creative personal growth has been an ongoing process for me to commit to as a way of developing personally. It is about my psychological and spiritual growth and development. A key component of creative self-growth is to take full responsibility for my life. It is about bringing forth my highest potential as a human being. The benefits of undertaking any form of personal growth were many, including healing family wounds, gaining more confidence and self-esteem, learning to trust myself, forgiving others, developing compassion and kindness toward myself and others, increasing inner peace and a sense of well-being, developing the ability to cope better and meet challenges with more ease, feeling more comfortable in expressing myself, having more skills in creating loving relationships and looking at life's challenges as opportunities to grow and learn for myself. One of my biggest strengths is my communication skills. I work very well with all kinds of people, and understand that everyone has different perspectives about projects and work tasks — so when I work with others I realize that everyone comes to the table with different priorities and objectives. I keep this in mind when I communicate tasks that need to be accomplished with positive reinforcement and awareness of what others are working on. Another strength is my flexibility to handle change. I was able to turn around a negative working environment and develop a very supportive team. I am a hard worker, very punctual, determined, able to prioritize, I believe in myself and I am self confident. One of my greatest strengths I've acquired during my education is good analytical and planning skills. This will benefit me and challenge to set goals and try to achieve them, at the same time, I'm driven by the thoughts of success; I have full commitment to my work. I am highly energetic; I love to learn new things, I process good interpersonal skills; along with being well organized and like to be neat with all my work; I am a good helper towards those who need it. I am a team player and work well with others, I am a quick learner and I possess great problem-solving skills. I'm sometimes told that I am a bit too slow, that's only because I want to do the best job I can. I guess you could say I'm a bit anal when it comes to perfection. I am very headstrong. I really like to be challenged in my job, and I just want to learn as much as I can in my position. At the end of the day I need to be able to look back on my day and feel good about the job that I've done. I guess you could call it sense of self worth. That's why I always put my all into everything I do. I used to have trouble with procrastinating, now I have learned to write down a list of things that I need to do, and I keep a calendar to keep track of deadlines, I have found that this not only helps me to finish things on time, but it has also helped me to be more organized. A weakness of mine would be the fact that I get nervous when speaking in front of groups. I haven't had a lot of experience with this over the past several years. I'm little egoistic when it comes to winning things and get a little ruthless too. I lose patience sometimes when I am not in a position to complete the assigned job in time. I have to work on having more patience and giving myself a break because I always want everything done at once. I am too focused on my work and I need to find more time to relax and I need to develop some after hour’s hobbies. I am a workaholic person and love to dedicate myself to the work I am doing. But at the same time I forget to keep a balance between other things which I am trying to improve on. The big irony is that my future is in much better shape even though I focus most of my attention on the present. By making my present reality as enjoyable as possible, my motivation has just been soaring. I’m working from a state of joy instead of a feeling of obligation. I’ve actually created the very situation I was hoping money would someday grant me. I imagined what I would do if I was already rich beyond my wildest dreams. I saw myself spending lots of time working on personal growth, doing all sorts of interesting experiments, and then sharing what I learned with others. I thought to myself, â€Å"That would be a truly incredible life for me. † Today I’m so happy it’s almost ridiculous. I couldn’t even have imagined being this happy on a daily basis two years ago. And I certainly wasn’t depressed back then, I was at least content. But now my emotional state is highly positive, not just neutral. I stopped seeking happiness in the future and instead looked for ways to create it right now. In order to reach my goals I know I need to start small. I cannot afford to take on more than I can handle too soon, especially since some of my goals are outside of my knowledge and current abilities. I do not want to get discouraged when I realize that my goal of running three miles a day has fizzled out after two weeks because I cannot seem to get past one mile a day. I feel when you start small and set mini-goals for yourself; you are much more likely to succeed also by setting goals that are attainable by assessing the reality of the situation and gathering information. It is great to aim big, but not so big that you can't reach your goal. I was taught by my maternal grandmother to write down your goals, because until you do, it is still a dream. I want to be able to see my goals every day. My goal is long-term and I feel to reach it, I need to write down concrete steps on how I will achieve it which can provide gratification so I will feel as though I am making progress. My affirmations and positive words along with statements I use repetitively help to build my self-confidence and change my attitude and behaviors. I print affirmations on note cards and type them into a screen saver on my computer. Since I have a strong sense of self-motivation, I believe the skill can be acquired by using positive affirmations. A social network can be a powerful motivational force as well as a safety net if I encounter issues along my journey. I have reached out to friends and family to encourage me and to provide support until I achieve my goals.

Expressing Enthusiasm or Joy in Words

Sometimes you’d like to express just how much you really, really want to do something. In other words, you’d like to express your enthusiasm. Another way to put this is to say that you’re pumped and you want tell to tell the world just how stoked you are about something.  Use these phrases to express enthusiasm for something you are doing, or to support someone else.   to be pumped to be very excited and physically ready to do something Im pumped to welcome Mario Stranger to the stage!Are you pumped for vacation next month? to be stoked to be very enthused about something Shes stoked about her trip to Tahiti next week.No, Im not stoked about the test. I hate tests! Expressing Enthusiasm for Something You are Doing These expressions are used to express something about your own projects. You can also use these forms to state that someone else is excited about his / her own project. Below you will find expressions to use when supporting or showing your enthusiasm for someone else.   Subject be (really, very, quite) excited about something Use this form for a special event or opportunity: I’m very excited about working with Tom on the new project.I’m quite excited about my new car! Subject be (really) looking forward to something Use this form when you are anticipating a meeting or other event in the future. This expression is common in business settings: I’m really looking forward to opening the new store next week.She’s looking forward to taking some time off work. Subject cherish   Use  cherish  on special occasions as this form is quite strong: I cherish the time I spend with you.Jack cherishes every opportunity to speak to a client. Expressing Enthusiasm with Adjectives Here is a text full of adjectives that express your enthusiasm for a person, place or thing:   Its amazing that youve come to this site to study English. Just the fact that you found this site shows awesome dedication to learning English. I think youre an incredible student! The  adjectives amazing, awesome, fantastic, incredible  and  unbelievable  are  known as extreme  adjectives and express your enthusiasm. Used at the right moment, these adjectives add special emphasis and are used to show enthusiasm and joy. Be careful not to use these too often as they lose their impact when overused. Here are a few examples of appropriate moments to use these adjectives: Wow, that’s amazing! I’ve never seen a sunset like that before!Look at that mountain. It’s awesome! I Can’t Believe It! The phrase I can’t believe is often used to express something that surprises you in a good way: I can’t believe how much fun that ride was!I can’t believe how much I love you! Expressing Enthusiasm for Someone Else Here are a number of  phrases used to express enthusiasm when we hear someones good news. Subject be   (so, really, very) happy / excited / delighted   for you / them / him / her Use these adverbs and adjectives in combination to express happiness for someone: I’m really delighted for you. Good luck!She’s so excited for her husband. Congratulations! / Congratulations on the / your ... You can express enthusiasm for special achievements by beginning with congratulations: Congratulations on your new house!Congratulations! You must be a proud father! Subject must be   (so, really, very) happy / excited / delighted Use the modal verb of probability  must to express your belief that what you say about someone else  is true: You must be so excited!She must have been thrilled! That’s great / fantastic / wonderful! When someone shares their enthusiasm they expect you to react to their good news. Here are some phrases to help you spread the joy: Your wife is pregnant. That’s fantastic!That’s great! You should be proud of yourself. I’m (so, very, really) happy for you. Use this phrase to express that you truly wish someone the best: I’m really happy for you. I’m sure you’ll be great at your new job.I’m so happy for you and your husband. Would you like a boy or a girl? You deserve it! Use this phrase to express joy when someone has worked hard for an achievement. You deserve it  is also used to say that someone deserves a special gift or consideration. I heard about your new job. Congratulations! You deserve it.Lets go out to dinner. You deserve it. At Work Here is a dialog that might take place at work. Two colleagues are speaking, so they feel comfortable sharing their joy. Notice how each expression of enthusiasm is used. Practice this dialog with a friend or classmate. You can raise your voice to show your enthusiasm.   Colleague 1: Hi Tom. Do you have  a moment?Colleague 2: Sure, what’s up? Colleague 1: I’m really stoked about the new project.Colleague 2: Why’s that? Colleague 1: I’m really excited about the opportunity. If things go well with this, who knows what will happen!Colleague 2: I’m really happy for you. I’m sure you’ll do a great job! Colleague 1: Thanks. I hope so.Colleague 2: Of course, you must be very proud of yourself. Colleague 1: Yes, to tell you the truth, this is something I’ve wanted for a while.Colleague 2: Well, you deserve it! Colleague 1: Thanks. I appreciate it.Colleague 2: My pleasure. Between Friends Its always great to share your enthusiasm with those close to you. Heres a dialog to share with your friends: George: Doug, Doug!! Annie’s pregnant!Doug: That’s fantastic! Congratulations! George: Thanks. I can’t believe we’re going to have another baby!!Doug: Do you know the sex? George: No, we want it to be a surprise.Doug: Really, I’d want to know so I could buy all the right stuff. George: You have a point. Maybe we should find out.Doug: In any case, I’m really, really happy for your two. George: Thanks. I just had to share the good news.Doug: Let’s go get a beer to celebrate! George: That’s a good idea!Doug: My treat. Expressing enthusiasm is just one of many language functions. This is the opposite of  expressing sadness  and calls for very positive words.  Learning language functions can help you learn specific vocabulary for specific situations.